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While Los Angeles and San Francisco are undeniably popular destinations in California, the state has so much more to offer beyond these well-known cities. If you feel like exploring California in 2023 but want to avoid the crowds and tourist traps, then you should consider visiting one (or more) of these 15 most underrated cities in California.
In this post, I will introduce you to 15 cities in California that are well worth a visit but for some reason remain under the radar of most people. From the charming coastal town of Santa Cruz to the hot springs of Calistoga, each of these towns has its unique charm and character that’s often overlooked by tourists. By the way, just in case you didn’t know, I wrote a bunch of other posts where I explore underrated cities in Italy, Germany, the Balkans, the United States, and many more countries.
But if you’re looking to experience the real California, away from the typical tourist spots, it’s now time to check out this list of the 15 most underrated cities in California!
1) Santa Cruz
Santa Cruz is a charming coastal city located in Northern California, just south of San Francisco. It’s a town that’s often overlooked by tourists in favor of more famous destinations like Los Angeles and San Francisco, but that’s part of what makes it so special. The city has managed to maintain its small-town charm while offering plenty of things to see and do.
One of the things that makes Santa Cruz so unique is its stunning natural beauty. The city is nestled between the Pacific Ocean and the redwood forests of the Santa Cruz Mountains, making it the perfect destination for nature lovers. The beaches here are some of the best in California, with miles of pristine coastline and world-class surfing. If you’re feeling adventurous, you can take a hike in the mountains and enjoy breathtaking views of the city and the ocean.
Another reason why Santa Cruz is underrated is its laid-back, bohemian vibe. The city has a long history of attracting artists, musicians, and other creative types, which has helped to create a vibrant arts scene. There are plenty of galleries, theaters, and music venues where you can catch a performance, and the city is home to several festivals and events throughout the year, including the Santa Cruz Beach Boardwalk concerts and the Santa Cruz Film Festival.
And if you’re looking for something a bit more low-key, Santa Cruz has plenty of options for you as well. The city is home to several museums and cultural attractions, including the Santa Cruz Museum of Art and History, the Natural History Museum, and the Santa Cruz Surfing Museum. There are also plenty of shops and restaurants to explore, ranging from quirky boutiques to upscale eateries.
2) Oxnard
Have you ever heard of Oxnard? This hidden gem is often overlooked by tourists and travelers, but it’s one of California’s most underrated cities. Located just an hour north of Los Angeles, Oxnard boasts miles of beautiful beaches and picturesque farmland.
One of the things that makes Oxnard special is its location. As a coastal city, it’s perfect for those who love the ocean. Whether you’re into swimming, surfing, or just soaking up the sun, Oxnard has something for everyone. Plus, the city’s surrounding farmland makes it a foodie’s paradise. You can sample fresh, locally-grown produce at farmer’s markets or try some of the region’s best seafood at local restaurants.
Despite its natural beauty and great location, Oxnard remains a hidden gem. It’s not as flashy as Los Angeles or as trendy as San Francisco, but it has its charm. You’ll find a laid-back vibe that’s perfect for relaxing and unwinding.
There are plenty of things to do in Oxnard, whether you’re interested in history, nature, or just having fun. Take a stroll through the city’s historic downtown, which is full of unique shops, galleries, and restaurants. And if you’re interested in history, visit the Heritage Square Museum, a collection of restored Victorian homes that offer a glimpse into Oxnard’s past.
3) Redlands
Redlands in California is a small city located in the San Bernardino Valley with a population of just 72,000 people. But don’t let its size fool you! Redlands has a lot to offer and is an absolute treat for those looking for an off-the-beaten-path experience.
Redlands is a unique destination because it combines natural beauty and cultural attractions. There are plenty of great parks and trails to explore, from the historically significant San Timoteo Canyon to Mill Creek Park, where you can take stunning views of nearby mountains without having to venture too far into the wild.
This city was founded back in 1881 as a citrus-growing center and many of the original buildings remain today. You can take a walking tour downtown to see all these historic sites up close or explore some of the local museums for an even deeper look into this area’s past.
One thing that sets Redlands apart from other cities in California is its laid-back atmosphere. The locals are friendly and welcoming no matter who you are or what your background may be – something that can be hard to find in bigger towns where everyone is always hustling and bustling about their day.
4) San Luis Obispo
San Luis Obispo is an absolute gem and it’s one of those places that will make you feel like you’ve stepped into a whole new world. According to recent stats, San Luis Obispo was the fastest-growing city in California between 2010 and 2018 – yet it remains relatively unknown as a tourist destination.
What makes this city so special? Well, firstly, its location on the Central Coast means that there are plenty of stunning beaches around for you to enjoy. You can also find rolling hillsides with vineyards, hiking trails galore, and charming little towns nestled away from modern life. This is a place where nature lovers can get their fill and feel truly connected with their surroundings.
If you’re looking for something more urban-minded, San Luis Obispo also has plenty of activities on offer. You can find shopping districts full of boutique stores and eateries, art galleries showcasing local artwork, and nightlife hotspots buzzing with energy – all the things you’d expect from any city but without being overcrowded or overpriced.
With its perfect combination of natural beauty and cultural attractions, San Luis Obispo could be your next favorite destination!
5) Avalon
Located on the picturesque Santa Catalina Island, Avalon is a hidden gem that often gets overlooked by visitors to California. Despite its proximity to Los Angeles, this charming city feels like a world away, with its relaxed island vibe and stunning natural scenery.
One of the things that makes Avalon special is its unique blend of history and nature. The city was founded in the early 1900s as a tourist destination, and many of its original buildings and landmarks still stand today. You can take a stroll along the picturesque waterfront and marvel at the beautiful architecture of the Catalina Casino, or explore the charming streets of the city’s historic district.
But it’s not just history that draws visitors to Avalon. The island is also home to an abundance of natural beauty, from the crystal-clear waters of the Pacific Ocean to the rugged mountains and canyons that surround the city. If you’re an outdoor enthusiast, you will find plenty to do in Avalon, whether it’s hiking the scenic trails that crisscross the island, or snorkeling and scuba diving in the pristine waters of the surrounding marine preserve.
And if relaxation is more your style, Avalon has plenty to offer in that department as well. Take a dip in the city’s famous natural hot springs, or simply kick back on the beach and soak up the sun. With its laid-back atmosphere and stunning scenery, Avalon is the perfect place to unwind and recharge!
6) Ojai
Ojai is a charming, picturesque town located in Ventura County, California. One of the first things you might notice is the stunning natural beauty that surrounds the town. Ojai is nestled in a valley, surrounded by the Topatopa Mountains, which provide breathtaking views in all directions.
So it’s no surprise that one of the most popular activities in Ojai is hiking. The town is home to numerous hiking trails, ranging from easy to challenging, that offer stunning views of the surrounding mountains and valleys. The nearby Los Padres National Forest also provides plenty of opportunities for outdoor activities, such as camping, fishing, and horseback riding.
If you’re looking for something more relaxing, Ojai is also known for its world-class spas and wellness retreats. There are many spas and resorts in the area that offer a range of treatments, from massages to yoga classes to meditation sessions. The most famous resort is the Ojai Valley Inn, which has been offering guests a luxurious retreat in the heart of the valley for already over 100 years.
And for those who enjoy art and culture, Ojai also has many galleries and studios in the area showcasing the work of local artists, as well as numerous festivals and events throughout the year that celebrate the arts.
7) San Pedro
San Pedro is a hidden Southern California gem that visitors often overlook. This underrated city is located in the southern part of Los Angeles and boasts a rich history and diverse culture.
One of the things that makes San Pedro special is its picturesque location. The city sits right on the coast, with stunning views of the Pacific Ocean and the neighboring Palos Verdes Peninsula. The harbor area is also a major draw, with plenty of shops, restaurants, and recreational activities to enjoy.
San Pedro is also a great destination for those who love history. The city has a strong connection to the sea, and its past is preserved in the Los Angeles Maritime Museum. The museum showcases the region’s maritime history and features exhibits on everything from the local fishing industry to the city’s naval heritage.
For outdoor enthusiasts, San Pedro offers plenty of opportunities for adventure. The city has several parks and nature preserves, including the 102-acre Angels Gate Park, which features hiking trails, picnic areas, and breathtaking views of the ocean. And if this wasn’t enough, San Pedro is also a popular destination for whale watching, with tours departing from the harbor area!
8) Carmel-by-the-Sea
Carmel-by-the-Sea, located on the Monterey Peninsula in California, is a picturesque town known for its charming architecture, beautiful beaches, and artistic community. The town’s main attraction is without a doubt its stunning white-sand beach, which stretches for miles along the rugged coastline. Here you can relax on the beach, take a swim, or go for a stroll along the shoreline while admiring the magnificent views.
In case you need a bit more action, Carmel-by-the-Sea also offers plenty several opportunities to explore the natural beauty of the area apart from its beach. Hiking trails wind through the nearby hills and mountains, offering breathtaking views of the coastline and the surrounding countryside. You can also rent bicycles and explore the town and its surroundings on two wheels.
One of the most unique features of Carmel-by-the-Sea is its architecture. The town is known for its charming cottages and buildings, many of which were built in the early 1900s. The town’s founding father, Frank Devendorf, envisioned a town with a distinctive European feel, and the architecture reflects this vision.
In addition to all this, Carmel-by-the-Sea is also home to numerous boutique shops, fine dining restaurants, and art galleries, where you can see a diverse array of artwork, from paintings and sculptures to jewelry and pottery. Several theaters offer live performances throughout the year, from plays and musicals to concerts and comedy shows.
9) Morro Bay
Located on the Central Coast of California lies the charming seaside town of Morro Bay. With its idyllic harbor and iconic Morro Rock, Morro Bay is the perfect place to slow down and soak up the coastal beauty.
One of the town’s highlights is its picturesque Embarcadero, a waterfront street lined with shops, restaurants, and fishing boats. Here you can stroll along the boardwalk and take in the sights and sounds of the bustling harbor, or grab a bite to eat at one of the many seafood restaurants serving up fresh catches of the day.
Another must-see in Morro Bay is Morro Rock, a massive volcanic peak that rises from the sea standing at 176 meters (576 feet) tall at the entrance of the harbor. This volcanic plug is a popular spot for birdwatching and wildlife viewing, with many seabirds nesting on its steep slopes. One of the best things to do is to enjoy stunning views of the rock from the nearby Morro Bay State Park, where hiking trails lead to panoramic vistas of the coastline and the rock itself.
Morro Bay is also a great jumping-off point for exploring the nearby wine country of Paso Robles or the charming towns of San Luis Obispo and Cambria. But with its laid-back vibe and breathtaking natural beauty, you may find yourself wanting to stay in Morro Bay just a little bit longer.
10) Ferndale
Ferndale is a small town in Northern California’s Humboldt County that is home to a collection of Victorian architecture and surrounded by pastureland and dairies, which is why it is known as “Cream City“.
This charming town is surrounded by the redwood forest to the east and the Pacific Ocean to the west. It’s part of California’s Lost Coast, the most extensive stretch of undeveloped California shoreline. One of the best things to do in Ferndale is to take a scenic drive on Mattole Road to the Lost Coast or drive on the Avenue of the Giants, a 31-mile (50 kilometers) drive through Redwood Giants. 
Apart from the natural beauty of the surroundings, you can explore the town’s living Victorian architecture museum, take a walking tour of Main Street, visit the Ferndale Museum, and wander through the Ferndale Historic Cemetery, which is a garden with native plants and trees.
And for those looking to unwind with a cold beer or glass of wine, the town boasts several unique bars and tasting rooms. All this makes Ferndale a highly underrated place in California that offers you the chance to experience real charm without having to fight crowds of tourists!
11) Half Moon Bay
Although it’s only a short drive from San Francisco, Half Moon Bay often gets overlooked by tourists and travelers, making it the perfect spot to escape the crowds. Half Moon Bay is a charming coastal town situated in San Mateo County and known for its picturesque beaches, stunning coastline, and rural farmland,
One of Half Moon Bay’s top attractions is the breathtaking six-mile-long coastal trail. Here you can take in the fresh sea air while strolling, jogging, or cycling along the path with stunning ocean views. If you want to explore Half Moon Bay’s agricultural side then there are plenty of pick-your-own farms where you can get your hands on some tasty fruits and vegetables – plus during fall there’s even a pumpkin patch!
Another highlight of the city is Main Street which is lined with quaint shops, galleries, and restaurants. Here you can browse through unique boutiques, pick up souvenirs, or indulge in some delicious seafood at one of the many local restaurants. Half Moon Bay is also home to several wineries, breweries, and distilleries, offering visitors the chance to taste some of California’s finest libations.
And if you’re a nature lover you should check out Purisima Creek Redwoods Preserve with miles of hiking trails as well as spectacular redwood views. Montara State Beach is another popular destination offering dramatic cliffs and challenging surf breaks. And if that wasn’t enough to keep thrill seekers busy then Mavericks is one of the world’s most famous big wave surfing spots – attracting surfers from all over!
12) Los Gatos
Nestled in the foothills of the Santa Cruz Mountains, Los Gatos is a charming town in the heart of Silicon Valley. Despite its proximity to San Francisco and San Jose, Los Gatos has managed to maintain its small-town feel with a bustling downtown area lined with trees and filled with boutique shops, art galleries, and delicious restaurants.
The town is surrounded by lush forests and rolling hills, making it the perfect destination for outdoor enthusiasts. There are plenty of hiking and biking trails nearby, including the Los Gatos Creek Trail, which runs through the heart of the town and offers stunning views of the creek and the surrounding hills.
Los Gatos is also known for its rich history and cultural heritage. The town has several historical landmarks and museums, including the Forbes Mill Museum, which tells the story of the town’s past as a thriving mill town, and the Los Gatos Art Museum, which showcases local artists and hosts rotating exhibits throughout the year. For those interested in the performing arts, the historic Los Gatos Theatre is a must-visit, offering a mix of classic and contemporary films in a beautiful Art Deco setting.
The town is also home to a diverse range of restaurants, from cozy cafes to upscale fine dining establishments. Many of the restaurants in Los Gatos focus on using locally sourced, seasonal ingredients, making for delicious and fresh dishes. There are also plenty of options for wine lovers, as the town is located in the heart of the Santa Cruz Mountains wine region, with several wineries and tasting rooms nearby.
13) Auburn
Known as the “Endurance Capital of the World”, Auburn is another underrated small town in California. It is home to some of the most challenging and exciting outdoor activities in the region and offers everything from mountain biking and trail running to rock climbing and white-water rafting.
One of the best places to explore in Auburn is the Auburn State Recreation Area. This 42,000-acre park offers hiking and biking trails, river access for fishing and swimming, and plenty of picnic areas. Here you can also go camping, horseback riding, and off-highway vehicle riding in the park. The park is also home to the iconic American River confluence, where the North Fork and Middle Fork converge to form the main stem of the river.
Another must-see attraction in Auburn is the historic Old Town Auburn. This charming district is home to dozens of antique shops, art galleries, and specialty stores. Browse for unique gifts and souvenirs, enjoy a meal at a local restaurant, or take a stroll through the beautifully restored buildings. Be sure to check out the Bernhard Museum Complex, which showcases the history of the region through exhibits and artifacts.
Another highlight to experience is the Auburn Farmers Market. Held on Saturdays from June through October, this market features fresh produce, baked goods, crafts, and live music. It’s a great place to meet locals and sample some of the delicious local cuisine. Whether you’re looking for outdoor adventure, historic charm, or a taste of small-town life, Auburn is a great destination to explore in Northern California.
14) Solvang
Solvang is a charming little town located in Santa Barbara County California. What sets Solvang apart from other small towns in California is its Danish heritage and architecture. The town was founded in 1911 by a group of Danish immigrants, and its architecture, restaurants, and shops reflect this unique culture. Despite its interesting history and beautiful surroundings, Solvang is often overlooked by travelers, making it a hidden gem.
One of the best things to do in Solvang is to simply walk around and admire the architecture. Danish-style buildings line the streets, complete with windmills and cobblestone walkways. The best part? Many of the buildings are still in use today, with bakeries, restaurants, and shops housed within them. You can indulge in traditional Danish pastries, explore unique boutiques, and even take a ride in a horse-drawn carriage.
Solvang is also home to several cultural landmarks, such as the Elverhoj Museum of History and Art. The museum showcases Danish history and culture and has a beautiful garden that visitors can stroll through. Another must-see landmark is the Mission Santa Inés, a historic mission founded in 1804. The mission is still in use today and is open to visitors who want to learn about its rich history.
In addition to its unique architecture and cultural landmarks, Solvang is located in the heart of Santa Barbara wine country. You can take a short drive to explore the many wineries and tasting rooms in the area. With so much to offer, Solvang is a hidden gem that is worth a visit and a perfect destination for travelers who want to experience a unique and charming slice of California that’s often overlooked by the masses!
15) Calistoga
Calistoga is a charming and unique town located in the northern part of Napa Valley in California. Known for its natural hot springs and mud baths, Calistoga offers a different type of wine-country experience compared to the bustling towns of Napa and Sonoma. The town’s laid-back atmosphere and small size make it an excellent destination for those looking for a relaxing getaway.
One of the main attractions in Calistoga is its natural hot springs. The geothermal activity in the area allows for the natural hot springs to exist, and visitors can enjoy soaking in the hot mineral water for a rejuvenating experience. The town also offers mud baths, which are said to have healing properties due to the natural minerals found in the volcanic ash. 
Aside from the hot springs, Calistoga is also known for its vineyards and wineries. The town’s location in Napa Valley means that it is surrounded by some of the most prestigious wineries in the world. Here you can take a wine tour to experience the area’s famous Cabernet Sauvignon and Chardonnay. Some of the top wineries in the area include Castello di Amorosa, Sterling Vineyards, and Chateau Montelena.
And if this wasn’t enough, Calistoga’s downtown area is filled with unique shops, galleries, and restaurants. Stroll along Lincoln Avenue and browse the boutiques, art galleries, and antique shops. There are also plenty of restaurants to choose from, ranging from casual to upscale dining experiences.
Conclusion
California is a state with so much to offer, from stunning natural landscapes to charming towns filled with history and culture. I hope this guide has inspired you to explore some of the lesser-known destinations in California, such as Ferndale, Half Moon Bay, Los Gatos, Auburn, and Solvang. All these cities and towns may be underrated, but they offer unique experiences that are sure to leave a lasting impression!
Whether you’re interested in outdoor adventures, cultural attractions, or simply enjoying the slower pace of life in a small town, California has something for everyone. So, consider adding some of these hidden gems to your itinerary when planning your next trip to California. And if you would like to combine your trip to California with visiting other hidden gems in the country, make sure to read my blog post about the “15 Most Underrated Cities in the United States”.
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